Who Is Playing Rise of Kingdoms?īefore I move on to dissecting Rise of Kingdom ads, it’s important to first talk about the target audience for this game. What’s impressive is that there’s a group of players, 21% of them to be specific, who play for 1 to 10 hours a day! These are the highly engaged users every developer wants to acquire. If we look at the time spent metric, the majority of RoK players spend more than 3 minutes a day playing. More specifically, 25% of users play for 3 to 10 minutes per session, and 20% play for 10 to 30 minutes. Average Session DurationĦ8% of RoK users play for more than 1 minute and 48% play for more than 3 minutes per session, which is good. What’s interesting is that there are 12% of gamers who play between 9 and 14 times a day on average. This is standard for most successful games. Most players play this strategy game once a day (25%). This is what Lilith Games should strive for. For the top 2% of strategy games, it’s between 14 and 22%, which is significantly more. Just to put it in perspective, the top 2% of strategy games manage to keep about half of the acquired players after the first day.įurthermore, the average day 30 retention for this game is 8%. Rise of Kingdom retains 41% of players after day 1. In April and May of 2020, there were more than 20 million active Rise of Kingdom players.Īt the beginning of 2021, there were half that – about 10 million on average. Monthly Active Users (MAU)Īs you might expect, we can see the same trend for monthly active users. However, at the beginning of 2021, there were between 1.5 and 2 million daily active users on average. Due to the initial lockdown in 2020, we noticed a surge in daily active users, reaching almost 5 million. Rise of Kingdoms Daily Active Users (DAU)Ībove, you can see DAU statistics for the last year. If you want to learn about how this game earns so much in revenue, check out our Rise of Kingdoms monetization dissection. Other markets that bring a significant amount of revenue for this game are in the East – South Korea, China, Japan, Hong Kong, Taiwan, Singapore. Peak revenue happened at the end of 2020 – 70 million.Īs of writing this article, Rise of Kingdoms earned more than $1.1 billion. Rise of Kingdom’s net revenue has been steadily increasing since the 2018 release. All-Time Rise of Kingdoms Revenue by Country
The majority of downloads came from the US, as expected. Since then, there were some ups and downs.Īs of writing this article, Rise of Kingdoms was downloaded more than 60 million times. They were steady until the fall in 2019 that was followed by a spike and over 3 million downloads. Soon after the game was released in 2018, the downloads surged and reached 2 million. All-Time Rise of Kingdoms Downloads by Country Unless stated otherwise, the data in this article comes from an internal source. To see just how successful this game is, let’s look at some interesting data. Neither one of these games are very successful or popular at the moment. Interestingly, the two main competitors are Avatar: Pandora Rising, Magic Wars: Army of Chaos. As you might expect, all are 4x strategy games. It’s totally up to the players.Ībove, you can see the main competitors for Rise of Kingdoms, according to GameRefinery. For some, the focus may be on war and conquering, for others it may be on exploration.
They can also choose the playing style that suits them, which is an important USP. The players choose one out of 11 different civilizations to lead. It has both strategy and adventure modes. This game also has some simulation elements.
RoK is a real-time, multiplayer, 4x strategy game (Explore, Expand, Exploit, Exterminate) set in a fantasy world. I’ll start this Rise of Kingdoms analysis with some basic info about the game. Let’s dive right in! About Rise of Kingdoms Here’s what I cover in our Rise of Kingdoms analysis: More than 60 million users and $1.1 billion in revenue mean they’re doing something right.
RISING KINGDOMS LIKE GAMES HOW TO
Wondering how to get more users for a strategy game? You can learn a thing or two from a top-grossing strategy game Rise of Kingdoms by Lilith Games. Final Thoughts on Rise of Kingdoms User Acquisition Strategy.Rise of Kingdoms Analysis: 3 Things You Can Learn From This Game.Rise of Kingdoms Analysis: Organic User Acquisition (ASO).Rise of Kingdoms Analysis: Paid User Acquisition.